Online Marketing Strategy Consulting!

Online marketing means targeted communication on the internet. It is about more than just providing information: it is about reaching the right audiences, making them an attractive offer and retaining them in the long term. Alongside technical aspects such as the website or search engine optimisation, strategic questions take centre stage.

As a consultant and sparring partner, I guide your organisation through the process of developing a strategy. On request, I will put together an offer tailored to your organisation. A strategy consulting process could look something like this:

1. Analysis

First, I build a comprehensive picture of your activities so far and those of your competitors. My outside perspective and a data-driven approach drawing on web analytics and, where relevant, fundraising deliver valuable insights. On request, you will receive a detailed report beforehand.

For a relaunch project, the analysis focuses on the origin of website traffic and user journeys; for online fundraising, on the various touchpoints with potential donors; and for social media, on reach and interactions.

2. Strategy workshop

The heart of the consultation is a joint strategy workshop involving as many internal stakeholders as possible. After the analysis and an introduction to the topic, we develop a tailored strategy together. Here I take on the role of a coach who facilitates the process and provides expert support.

After the workshop, I am happy to help you put the results in writing – whether as a requirements specification for a website relaunch, as a comprehensive online strategy or as a decision paper for the board.

3. Support / coaching

A strategy workshop is often only the start of a longer process. Depending on your needs, I am glad to continue supporting you as a point of contact for all marketing questions. Whether as part of nonprofit coaching or as a sparring partner – I help you reach your goals and stand by your side during implementation.