Web Analytics and Online Test Strategy

Web analytics and A/B testing are crucial for effectively designing and optimizing your digital communication. While web analytics shows you how visitors use your website, A/B testing helps test and adjust targeted measures. For nonprofit organizations, these tools are particularly valuable in achieving maximum impact with limited resources. With solid web analytics and well-planned tests, you can make data-driven decisions that contribute to achieving your goals.

Web Analytics

With comprehensive web analytics, I support you in understanding user behavior on your website and adapting your work accordingly. I use a tool-independent approach – whether you use Matomo, Google Analytics, or another system doesn't matter.

If desired, I provide regular reporting to keep you continuously up-to-date and help you identify trends and improvement potential early.

A/B Testing

The most important feature of professional online fundraising is actively testing emails, ads, and the website. This is often the next step once basic requirements like forms, landing pages, and newsletters are established.

Without solid evaluation and documentation, your work remains below its potential in the long term. I help you design testing so that it fits seamlessly into often packed nonprofit routines and becomes habitual – making continuous improvement the norm.

• Technical Foundation: Depending on your content management system (CMS), email service provider, web analytics, and data protection requirements, we establish the technical basis for testing. This can be done either internally through CMS plugins or with specialized external testing tools.
• Documentation and Evaluation: Together, we develop a structured method for evaluating and documenting tests to gain valuable, long-term insights.
• Testing Strategy: The foundation for the testing strategy is a comprehensive analysis of areas with the greatest optimization potential. Based on this, we develop hypotheses and plan regular tests to make continuous data-driven improvements.

I'm happy to support you individually in setting up and conducting regular tests. In a personal conversation, we'll determine the division of tasks and clarify which steps you need support with.