Social Media for Nonprofit Organizations

Instagram, TikTok, LinkedIn, your own blog – or better focus on fewer channels? I support you in the strategic use of social media so your nonprofit organization can effectively utilize these platforms' potential.

In the digital age, social media has secured a permanent place in organizations' communication strategy alongside websites and email marketing. However, unlike traditional channels, social networks aren't one-directional but networked and dialogic. I call this approach "Pluralog": communication in many directions that enables interaction and participation.

Strategy

The variety of possibilities can easily overwhelm, and not every platform or trend makes sense for every organization. Often, organizations invest considerable time in social media without deriving clear benefits. I help you develop a strategy that focuses on your goals and optimally uses your resources.

As part of strategy development, we analyze together:

• Target Groups and Goals: Who should be reached and what goals does your organization pursue on social media? Do you want to gain new supporters, inform existing members, or increase target group engagement?
• Channel Selection and Content Formats: Which channels and formats suit your organization and your target group?
• Resource Planning: Social media requires time and commitment. We develop realistic planning that fits your organization's capacities for sustainable implementation.

Woekshops

Social media is more than just a tool for external communication. It offers opportunities for information gathering, engaging with your target group, and building your own network. To facilitate getting started or deepening social media engagement, I offer practice-oriented social media workshops.

In my social media seminars, groups and organizations receive comprehensive insights into:

• Strategic Planning: We examine how social media can be sustainably integrated into your organization's overall strategy.
• Techniques and Tools: From content planning to analysis – I show you which methods make your work more efficient.

Let's develop a social media strategy together that makes your organization visible and offers real value to your target group.